Our Take On Social Media Advertising

Our Take On Social Media Advertising

Social media is here to stay! We are forever amazed at the number of campaigns that fail to grasp this, refusing to invest the necessary resources on this front. The numbers are staggering!

  • 3.2 billion people wordwide use social media. This accounts for 42% of the worlds population.
  • Facebook has 2.32 billion monthly active users.
  • An average of 2 hours and 22 minutes per day is spent on social media.
  • Instagram increased their daily active users from 150 million in 2017 to 500 million in 2019.

It is critical for campaigns to fully understand the data in regards to social media usage, and subsequently invest resources in engaging voters on various social media platforms.

Facebook allows a political campaign to send highly targeted and specific messaging to different voting blocks, while also driving website back to the campaign site. This allows voters to learn more about a candidate, potentially donate funds, or subscribe to the mailing list.

At Roadmap Advisors, we believe that campaigns would be wise to shift more resources into digital. For far too long too much money has been dumped into direct mail that people throw away immediately or yard signs that are eventually stolen. Facebook, Instagram, and Google political ads are a key piece of the campaign puzzle that should not be neglected.

Investing resources in Facebook and Instagram paid advertising is only one piece of the campaign puzzle. It is also critical to produce outside the box, engaging graphic design and video content that doesn’t put voters to sleep. Many people are tired of the traditional, boring, and bland ads that they are used to seeing from political candidates. It is critical to have a creative team that can get it done, and produce viral content. We can at Roadmap Advisors! It is critical that your campaign work with experienced Facebook advertisers. We have you covered on that front.

If you are curious about learning more about Facebook ads, you should check out the Facebook Ad Library. Facebook now has an archive that stores all Facebook political ads that have been run. If you search this database you can see the following:

  • The actual creative that was used in an advertising campaign. This includes still images, or video.
  • The start date, end date, and total spend that a campaign spent.

Click here to check out the Facebook Ad Library for yourself. If your campaign is looking to bring on digital consultants who can bring a suitable level of expertise, execution, and results then give us a call! We are here to help, and ready to get to work!